BBA (Bachelor of Business Administration) is a three- year full-time course affiliated to CCS University. Meerut. It is designed to give rise to future professionals, rather than mere ‘degree holders’! This course keeps in mind the needs of the industry where the students would ultimately find employment, and therefore, has a completely different approach to learning.
BBA goes beyond bookish knowledge. Instead, it sharpens your managerial skills through presentations, case studies, industry visits, guest lectures by professionals, etc. that help you deal with real-life situations better.
Almost 70% of the subjects taught in the BBA course, be it areas of management like marketing, finance. systems or human resource management, is similar to that in the MBA program. Theoretical concepts learnt in the classroom are supported by practical experience in the form of projects, presentations, industrial visits and summer placements, thereby making the course a complete learning experience.
Organization Behaviour
Business Communication
Indian Economy
Business Statistics
Business Environment
Principles of Accounting
Advertising Management
Indian Banking System
Human Resource Management
Marketing Management
Company Accounts
Company Law
Financial Management
Production Management
Sales Management
Research Methodology
Operation Research
Managerial Economics
Entrepreneurship & Small Business Management
Income Tax
Cost and Management Accounting
Industrial Law
Fundamentals of Computer