The Comprehensive Approach of the Programme

The MBA (Master of Business Administration) is a two years full time programme affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow and Approved by AICTE, Ministry of HRD, Government of India. MBA is an internationally recognised and geographically portable post-graduate academic Course in a number of subjects that together can be said to constitute the science of management

Functional areas of managements comprise Human Resource Management, Operation Management, Marketing Management, Information Management, Financial Management, Strategic Management and Organizational Behaviour.

At the end of an MBA programme, the graduate emerges with an upper level knowledge of functional, managerial and business issues as well as new conceptual skills ready to meet the demands that are set by the competitive business environment. However, in addition to developing strong technical skills, today’s managers must be able to influence people, interact with a board spectrum of colleges, customers and suppliers: and negotiate with individuals from all walks of life. They must know how their company relates to competitors in both the micro and macro business environment.

Leadership, Consistency, Assertiveness and Knowledge are the core values instilled in each individual who undergoes this programme. These attributes are achieved through well crafted set of curricular and extra-curricular activities delivered by experts in industry.

This Programme offers specialization in Marketing, Finance, Human Resource and Information Technology with a system of dual specialization.

There is a strong emphasis on projects work as a part of the regular courses at the Institute. While working on projects, students are required to interact with managers from the industry.

Course Structure

Business Environment and Legal Aspects of Business
Human Resource Management
Business Research Methods
Financial Management & Corporate Finance
Operation Management
Quantitative Techniques for Managers
Digital Marketing & E-Commerce
Management Information System
IF Skills Lab-2
Mini Project -2

Strategic Management
International Business Management
Specialization Goupl-Elective 1
Specialization Goupl-Elective 2
Specialization Goupl-Elective 3
Specialization Goup2-Elective 1
Specialization Goup2-Elective 2
Summer Training Project report & Viva Voice

Project Management
Enterpreneurship Development
Universal Human Value & Professional ethics
Specialization Groupl - elective 4
Specialization Groupl - elective 5
Specialization Group2 - elective 3
Research Project report & Viva Voice
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